HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elements. Below are some of the most important HTML elements to achieve SEO success.
HTML title tag
What is a title tag?
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.
<head> <title>Example Title</title> </head>
The meta description tag
What is a meta description?
Meta descriptions are HTML attributes that provide concise summaries of webpages. They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP). However, depending on a user’s query, Google might pull meta description text from other areas on your page (in an attempt to better answer the searcher’s query).
Hh: Header tags
The header tags are basically the headings that you use, for the blog or content that you write.
These tags helps google to recognize what your blog is about and lets you appear on the top in SERP. The most important tag is the <h1> heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from <h1> to <h6>. The most important tags are H1, H2 and H3 tags because these are easily recognized by google and helps you generate more traffic to your website.
Open graph tags (og)
the open graph tags (og) have the main purpose of providing search engines with structured data to help the search engine to understand your content and to gain better control of over how your content is shared across social media. Some of the most important og tags are:
og:image, etc and the purpose of each tag differs from the other one.
Canonical tags are used to declare a single page as its own source or for duplicate pages to reference their source / originating page. A canonical tag specifies the source URL (or original content page) of a given page to a search engine such as Google. . Search Engines use the canonical tag to combat duplicate content issues and assign search engine ranking value for that content to the page designated as the “source” URL.
Add a link tag to the head of the page which you want to make as the canonical page that the pages that you want to google to remember as canonical.